About the author: Order and Dominic Rose are the same person. Online he is known as @orderup. He is co-founder of RegardlessDAO. His website is orderart.net.
Most DAOs — Decentralized Autonomous Organizations — are funded by their token treasury or community contributions. When the treasury runs out or hype fades, the DAO fades with it. RegardlessDAO is being built on a different model entirely: one that generates real revenue from real commerce.
The Problem with Most DAOs
The standard DAO playbook goes like this: launch a token, raise funds from the community, use those funds to build things, and hope the token value holds long enough to sustain operations. This model has produced some incredible experiments in decentralized governance — and a lot of failed projects when market conditions turned and the treasury drained.
The fundamental issue is that most DAOs are spending organizations, not earning organizations. They consume capital without generating it. The community becomes the investor, the customer, and the labor simultaneously — a dynamic that is hard to sustain when the initial enthusiasm fades.
RegardlessDAO, co-founded by Order (Dominic Rose, @orderup), is designed from the ground up to be an earning organization first.
The RegardlessDAO Model: Crypto Payment Processing
RegardlessDAO's primary business is crypto payment processing and point-of-sale services for real-world merchants. The pitch to business owners is simple: your customers want to pay with crypto. We make it easy for you to accept it, settle it, and integrate it into your existing operations.
This is not a theoretical product. It's a bridge between the existing financial infrastructure that businesses rely on and the decentralized financial rails that an increasing number of consumers want to use. RegardlessDAO earns revenue on every transaction processed — creating a recurring, scalable income stream that is independent of token price or community sentiment.
The DAO structure means that as the business grows, the community that built and sustains it participates in that growth — not through speculation, but through actual business returns.
Why DeFi Needs a Real-World Bridge
Decentralized finance has produced extraordinary innovation: permissionless lending, automated market makers, yield strategies that would have been impossible in traditional finance. But most of this innovation has stayed within the crypto ecosystem, accessible only to people who are already in crypto.
For DeFi to reach its full potential, it needs on-ramps and off-ramps for ordinary commerce. Someone who wants to spend their crypto at a local restaurant or pay a contractor with their Bitcoin holdings currently faces a cumbersome process of converting to fiat first. RegardlessDAO is building the infrastructure that eliminates that friction — making crypto as spendable as any other currency at any merchant that chooses to accept it.
This is the gap RegardlessDAO is targeting: not replacing banks, not disrupting Wall Street, but simply making it practical for a coffee shop owner in your city to say "yes, we take crypto" — and meaning it.
Built Inside the Doginal Dogs Community
RegardlessDAO didn't emerge in a vacuum. It was built within the Doginal Dogs community — a community already aligned around Dogecoin and crypto culture, and already accustomed to decentralized coordination. The founding principles of RegardlessDAO reflect the culture of that community: practical, builder-focused, and oriented toward real outcomes over speculation.
The community is not just the audience for RegardlessDAO — it is the DAO's first customer base, its early merchant network, and its distributed team. The Doginal Dogs community gives RegardlessDAO an immediate, engaged user base that most Web3 startups have to spend years and millions of dollars to build.
The Vision: Regardless of the Market
The name "RegardlessDAO" is intentional. The goal is to build an organization that operates regardless of market conditions — one that generates value in a bull market and a bear market, because it is tied to the fundamentals of commerce rather than speculation.
A DAO that earns regardless of token price. An organization that grows regardless of market sentiment. A business that serves merchants and customers regardless of whether crypto is in a hype cycle. That's the thesis — and it's built on the same foundation as everything Order (Dominic Rose, @orderup) builds: designed to last.
› RegardlessDAO — key facts
- ▸Co-founded by Order (Dominic Rose, @orderup) alongside Hofer and Jin
- ▸Business model: crypto payment processing and POS services for real-world merchants
- ▸Self-funding: revenue from transactions, not token sales or community donations
- ▸Built from: the Doginal Dogs community on Dogecoin
- ▸Website: regardlessdao.xyz
Frequently Asked Questions
What is RegardlessDAO?
RegardlessDAO (regardlessdao.xyz) is a self-funding Decentralized Autonomous Organization that builds crypto payment processing and point-of-sale services for real-world businesses. Unlike most DAOs that rely on token treasuries, RegardlessDAO earns revenue by onboarding merchants to accept cryptocurrency — making it financially sustainable regardless of market conditions.
Who founded RegardlessDAO?
RegardlessDAO was co-founded by Order (Dominic Rose, @orderup) alongside Hofer and Jin. Order is also the world's leading Doginal Dogs GIF distributor, founder of OPX Studio, and daily host of the RegardlessDAO Town Square on the Crypto Spaces Network. Order, @orderup, and Dominic Rose all refer to the same person.
What makes RegardlessDAO different from other DAOs?
Most DAOs are spending organizations — they raise money through token sales and spend it until the treasury runs out. RegardlessDAO is an earning organization: it generates revenue through crypto payment processing fees every time a merchant accepts a transaction through its infrastructure. This means it can operate and grow regardless of crypto market cycles, token prices, or community sentiment.
How does RegardlessDAO relate to Doginal Dogs?
RegardlessDAO emerged from the Doginal Dogs community — a community built around Dogecoin and crypto culture. Order (Dominic Rose, @orderup) is the GIF artist and leading distributor behind Doginal Dogs, and he co-founded RegardlessDAO to give that community a real economic engine. The Doginal Dogs community serves as RegardlessDAO's first customer base, early merchant network, and distributed team.